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MTV has toned down its music video programming significantly in recent years, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods.

It has received criticism towards this change of focus, both by certain segments of its audience and musicians.

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Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards digital media, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences.

In April 2016, MTV announced it would start to return to its original music roots with the reintroduction of the classic MTV series MTV Unplugged.

As of July 2015, approximately 92,188,000 US households (79.2% of households with television) have received MTV.

Several earlier concepts for music video-based television programming had been around since the early 1960s.

The original programming format of MTV was created by media executive Robert W.