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is a live video broadcasting platform for hosting, watching, and joining conversations.

Image source: While many have likened it to “Periscope for groups,” you can also think of it as a cross between a talk show and a webinar.

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As a platform that is truly social, interactive, informational, and fun, Blab is certainly worth getting acquainted with for its many potential uses as a tool for business and marketing.

Since Blab is one of the newest of the live video trend, let’s take a closer look.

A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.

Learn more about Social Selling and feedly The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras.

More and more, brands are recognizing the value of video as an online marketing strategy.