It's both the most coveted and elusive emotion of all time.
And if you're looking for love in an online dating site you must be extra-careful, because looking for love already leaves you emotionally vulnerable, but you can't let that vulnerability bleed over into other realms as well.
Some who were scammed felt embarrassed about being duped, while others didn't want to admit using a dating site.
But in the last decade or so, the game of looking for love has gotten some new rules, with the venue moving from the bar world to the the cyber world.
Instead of men searching for the right verbal approach, many now search for the right photo to put on their profile page.